Spreading its wings...
While being the undisputable market-leader in Europe and having gained substantial market shares in other parts of the world, Swiss-AS strategy is to continue to intensify its presence in non-European markets by expanding its local representations outside of Europe.
...to the Americas
The potential of the American market is well-known to the MRO software industry. Many airlines and MRO providers in the Americas currently use outdated MRO software and will sooner or later screen the market for fully integrated MRO software solutions to meet the current and future requirements of maintenance organisations. In response to the market needs, Swiss-AS has established an AMOS business unit in Miami, FL, USA, in 2010, in partnership with its sister company Lufthansa Systems.
...and to the Asia-Pacific region
Only two years after opening the Miami business unit, Swiss-AS continued its strategic expansion plans – this time towards the East – while relying again on Lufthansa Systems as a business partner. The AMOS Asia-Pacific office is located in Singapore and – just like the Miami representation – is fully dedicated to AMOS-related activities, which imply pre- as well as post-go-live services. The Asia-Pacific region is known in the aviation business as one of the most important growth markets worldwide. The fact that a remarkable percentage of the local airlines and MRO providers do not have a professional M&E system in place encouraged Swiss-AS to further intensify its presence there.
In 2021, the “Land of the Rising Sun” welcomed the third AMOS branch office in cooperation with Lufthansa Systems. The Tokyo office is an extension of the Singapore location and the splitting of the responsibility for business development into smaller regional areas in Asia allows for a more focused strategy and customer approach, while at the same time fostering the long-term growth of Swiss-AS in the region.
Singapore, Tokyo and Miami appear to be the perfect hubs from where we succeed in conveniently reaching out to existing as well as new customers and connect them with our headquarters in Switzerland.
The expansion strategy has proven its worth already and significantly accelerated the growth of the AMOS community outside Europe.